When first starting a business it’s important to know how to legally structure it. Are you forming an LLC? S-Corp? What about a C-Corp? No matter what your business venture is, it’s important to know the differences in order to avoid the legal backlash....
Whether your business is large or small the relationship you have with your clients is vital to success and understanding the difference in being a partner and a vendor is crucial. To determine where you stand with your clients you could ask yourself a few questions...
We experience media convergence every day, from checking websites on our cell phones to watching TV shows on our computers. This video does a great job of putting the trends into perspective in a visually engaging...
If you’re an active user on Twitter, you’ve probably run into the issue of wanting to post something but just to a closed group of colleagues or members of an organization. And while Twitter does not provide this ability, there are several new services...
Facebook had a banner year in 2009, drawing in almost 120 million U.S. users, almost double from a year ago. Comscore has the whole picture, which you can see above, and more insights on their blog.
Given the amount of crisis communications and similar work I often do, I’m a big fan of training, so when a crisis hits we are prepared. Just as important as training though is having a checklist to work from when the task requires quick action. Author Deirdre...
All too often in a campaign or issue advocacy group, someone has an off the wall idea to promote the candidate or cause. Maybe it doesn’t seem like a good idea, but hey, all press is good press right? Not so much…. A new study out by the Chief Marketing...
Social media is often written off as a waste of time. And for a good reason too, from an employer’s standpoint. But from a marketer’s standpoint, social media presents a wealth of opportunity to reach niche audiences with authentic, creative messages. The...
According to the New York Times, Twitter and LinkedIn have agreed to a partnership that will allow LinkedIn users to bring their tweets to the popular professional social network. Adding Twitter updates to LinkedIn makes the site more dynamic and is a good move for...
