Feb 16, 2012 | Marketing
So what do you do? Depends on who you ask! Several industries have had their reputations on display the past few days as a new meme has spread across the Internet. So since everyone from media buyers and media sellers to political operatives have had their turn, we...
Jan 24, 2012 | Marketing
Found this article on AmEx OPEN and wanted to share it with you all. If your job at all involves online activity or content (i.e., 99.9% of all PR professionals), then this is a must-read article on how to balance both creating original content as well as aggregating...
Dec 16, 2011 | Notes
A little over one week until Christmas, so this Friday’s post will be a mashup of notes on articles that you might find interesting… AddThis: Facebook Makes Up 52% of Sharing on the Web Familiar with the ubiquitous AddThis button on websites these days?...
Dec 4, 2011 | Marketing
There’s a great article in Digiday today about how CBSSports.com is gearing up to compete with its larger rivals ESPN.com and Yahoo!: “Can CBS ever catch Yahoo and ESPN for digital sports dominance? CBSSports.com is doubling down on premium, original...
Oct 10, 2011 | Notes
One of the most dynamic and successful businessmen around had some practical, personal perspective to share from working with Steve Jobs. Guy Kawasaki lays out several paradigm-shaping ideas in mere bullet points. A couple that struck home to me: 3. Jump to the next...
