A little over one week until Christmas, so this Friday’s post will be a mashup of notes on articles that you might find interesting…

AddThis: Facebook Makes Up 52% of Sharing on the Web
Familiar with the ubiquitous AddThis button on websites these days? You should be, given the button appears on more than 11 billion websites today. And after looking at how their 1.2 billion users share stories online, over half of that sharing takes place on Facebook.

I advocate picking just one social network and going all-in on that one. Today, more and more data shows us that Facebook is that one…

What the World’s Biggest Websites Looked Like at Launch
We’re always preaching that building a website is less like building a house and more like maintaining a lawn. To underscore this point, here’s what some of the big boys looked like out of the gate…

Public Relations: Coming to a B-School Near You
The PRSA is (rightly) advocating that PR take a more prominent role in MBA programs. In a world increasingly reliant on freelancers, entrepreneurs, and individual branding, there can be no better skillset for emerging business leaders than the simple skills to effectively communicate via speaking, writing, and presenting. It will be interesting to see how academia responds to this acute real-world need.

14 Stats That Mattered for Media and Marketing in 2011
In October 2011, Facebook users spent more time on that site than all of recorded history. This and many other key metrics — many pointing to long-term changes for communications and marketing — courtesy the witty wizards at AdAge.

How Adobe Is Giving Madison Avenue Something Else to Worry About
We know, love, and use Adobe products and services every day. And with Flash out, there’s new opportunities for this creative giant. See what might be in store for Adobe as it undergoes a shift that many other large companies should consider.

Digital Works to Lift Brand Awareness and Sales — Without Direct Response
There has always been a divide between online and offline marketing. For the longest time, offline marketers refused to acknowledge digital. It was a child’s plaything. Now that marketing budgets are increasingly moving to digital, the new guard are reluctant to cede ground to the old soldiers of print and TV. But increasingly, we’re going to hear a new buzz phrase: Integrated campaigns. And this article shows how they work.

Integrated campaigns are and always have been
the future of marketing communications.

At least they should be. As communications professionals, we should focus first on the target audience, and what action we want them to take. The channels to reach and motiviate audiences are fragmented, but it is our responsibility not to break them further appart, but to weave them together into a comprehensive whole.

What are some other great articles and trends we should talk about as 2012 approaches?