100 Ways to Measure Social Media

Social media is often written off as a waste of time. And for a good reason too, from an employer’s standpoint. But from a marketer’s standpoint, social media presents a wealth of opportunity to reach niche audiences with authentic, creative messages. The...

Twitter and LinkedIn announce partnership

According to the New York Times, Twitter and LinkedIn have agreed to a partnership that will allow LinkedIn users to bring their tweets to the popular professional social network. Adding Twitter updates to LinkedIn makes the site more dynamic and is a good move for...