Feb 16, 2012 | Marketing
So what do you do? Depends on who you ask! Several industries have had their reputations on display the past few days as a new meme has spread across the Internet. So since everyone from media buyers and media sellers to political operatives have had their turn, we...
Jan 8, 2010 | Marketing
Given the amount of crisis communications and similar work I often do, I’m a big fan of training, so when a crisis hits we are prepared. Just as important as training though is having a checklist to work from when the task requires quick action. Author Deirdre...
Nov 18, 2009 | Marketing
All too often in a campaign or issue advocacy group, someone has an off the wall idea to promote the candidate or cause. Maybe it doesn’t seem like a good idea, but hey, all press is good press right? Not so much…. A new study out by the Chief Marketing...
