Talking about your app

I was reminded this morning of a simple marketing truth that app developers so often miss: when talking about your service: Skip the features. Talk about value. What does looks like? When someone asks “Can you sync with Twitter?” the answer isn’t...

BlueHornet in the SPAM folder

Emails from BlueHornent, the email service provider (ESP) that powers many conservative email senders, including the agency Paramount, are currently almost universally going to spam. Salsa Labs, the progressive email provider, is also getting spam canned. Based on...

Video: Media Convergence

We experience media convergence every day, from checking websites on our cell phones to watching TV shows on our computers. This video does a great job of putting the trends into perspective in a visually engaging...

Twitter for Organizations

If you’re an active user on Twitter, you’ve probably run into the issue of wanting to post something but just to a closed group of colleagues or members of an organization. And while Twitter does not provide this ability, there are several new services...