Notes

GOP Tech: Got Talent?

I happen to think we've got a lot of awesome tech talent on the Right. Then I see how the Left is training literally thousands of tech-literate operatives and I feel a bit like Aragorn watching an army of approaching orcs... Liberal activists laying the groundwork for...

What is “Digital”?

With the rapid pace of change in today's marketing environment, it's useful to take a step back and talk about exactly what we mean when we talk about "digital marketing". As a digital agency, it's a pretty all consuming affair for us, but I'd like to break it down to...

It’s time to launch

Michael Hyatt, author and blogger, wrote a post recently titled "Embrace Permanent Beta and Launch" and the topic just jumped off of the screen: Unfortunately, many people get stuck in this kind of no-man’s land. They want it perfect before they share it with...

What PR Pros Do

So what do you do? Depends on who you ask! Several industries have had their reputations on display the past few days as a new meme has spread across the Internet. So since everyone from media buyers and media sellers to political operatives have had their turn, we...

Create or Aggregate Content? Both.

Found this article on AmEx OPEN and wanted to share it with you all. If your job at all involves online activity or content (i.e., 99.9% of all PR professionals), then this is a must-read article on how to balance both creating original content as well as aggregating...

Notes for December 16, 2011

A little over one week until Christmas, so this Friday's post will be a mashup of notes on articles that you might find interesting... AddThis: Facebook Makes Up 52% of Sharing on the Web Familiar with the ubiquitous AddThis button on websites these days? You should...

Pitching Digital

There's a great article in Digiday today about how CBSSports.com is gearing up to compete with its larger rivals ESPN.com and Yahoo!: "Can CBS ever catch Yahoo and ESPN for digital sports dominance? CBSSports.com is doubling down on premium, original content and...

Guy Kawasaki: “What I Learned From Steve Jobs”

One of the most dynamic and successful businessmen around had some practical, personal perspective to share from working with Steve Jobs. Guy Kawasaki lays out several paradigm-shaping ideas in mere bullet points. A couple that struck home to me: 3. Jump to the next...

Remembering 9/11/01

In remembering we honor those who perished, so here’s my story from September 11…

Structure your startup the legal way

When first starting a business it's important to know how to legally structure it. Are you forming an LLC? S-Corp? What about a C-Corp? No matter what your business venture is, it's important to know the differences in order to avoid the legal backlash. All the legal...